When the magic of Santa changes, a new Christmas tradition begins
Sound On
Believing in Santa is one of the most magical parts of childhood. But what happens when the time comes to discover the truth?​
The Kindness Movement was created to help parents and caregivers make that moment gentle, meaningful and special.
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Our beautiful Christmas Keepsake gives you a thoughtful way to share the truth about Santa with your child, and introduce them to the true spirit of Christmas - the magic of giving, kindness and generosity.
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Inspired by the story of St Nicholas, the letter invites children to become part of The Kindness Movement, and begin a new tradition: Spreading kindness to others without expecting anything in return.
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We believe that the magic of Christmas doesn't end when a child stops believing in Santa. It is simply the beginning of something new.
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A new role.
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A new tradition.
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A new opportunity to be part of the story.
More than a letter.
A new Christmas tradition.
This is not simply a letter that tells a child that Santa is not real, and then leaves the story there.
It is an invitation to discover something new.
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Through the story of St Nicholas, children learn that the true spirit of Christmas does not live in one magical man. It lives in the millions of people around the world who choose to be kind, generous and thoughtful towards others.
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At the end of the letter, your child is welcomed as the newest member of The Kindness Movement. With your help, they can begin to play a special part in the magic of giving by choosing acts of kindness, making a difference to others and continuing a Christmas tradition that can grow with them for years to come.
When the magic of Santa changes, the magic of giving can begin.
A special way to mark a special moment
Our Christmas keepsake includes everything you need to welcome your child into their new tradition.
A Quality Product
We want to honour the occasion by ensuring that opening The Christmas Keepsake feels special and memorable. A great deal of thought has gone into making sure every element is high quality, tactile and finished with beautiful details.
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What's inside:
The Letter
Certificate of Membership
Bespoke Christmas Ornament
Donation
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​All of our printing is done in Australia onto ecofriendly card that is 100% post-consumer recycled material.
The Wrapping
The Christmas Keepsake is wrapped in white tissue paper adorned with metallic gold stars, and finished with a hand-stamped gold embossed sticker.
The Little Letter With a Big Heart
Within the tissue paper, they will discover their letter, printed on thick card with gold detailing, and tied with a red satin ribbon. The reverse is decorated with petite gold stars, while a small vellum note tucked behind the bow hints at the special message waiting inside.
The Certificate
Printed on thick card and finished with delicate gold details that catch the light, it is a special keepsake to treasure as a reminder of the day they became part of The Kindness Movement.
The Christmas Ornament
Tucked inside a little cotton drawstring bag, a bespoke wooden Christmas Ornament becomes a lasting reminder of this new chapter.
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Each ornament is made individually using electricity generated by our own solar system, helping us keep our environmental footprint to a minimum.
The Gift That Gives Back
Your purchase helps kindness reach further.
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$2 from every purchase is donated to support Australian wildlife rescue, with the donation shared between two Australian not-for-profit wildlife rescue organisations.
How It Works
1. Start Their New Tradition
Order our Christmas Keepsake as a way of nominating a child to join The Kindness Movement. We'll send the beautifully presented pack directly to you, ready for when the time feels right.
2. When They Are Ready
There is no perfect age for this conversation. While we recommend sharing the letter sometime leading into the festive season, we encourage you to trust your own intuition. You know your child best, and you will know when the time feels right.
How is The Christmas Keepsake different to a generic Santa letter?
The Christmas Keepsake was created to honour a significant moment in childhood, rather than simply provide a letter telling your child that Santa isn't real.
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Unlike a generic letter designed to be read once and put away, the Christmas Keepsake is an experience designed to create connection between you and your child. With a beautifully presented letter and keepsakes to treasure, it turns this moment into something you can share together and return to each Christmas.
Created by a parent who is also a junior primary trained teacher with years of experience supporting children through conversations about Santa, the letter has been thoughtfully written with children's feelings, questions and understanding in mind.
What Parents Say
From believing to belonging
​​We are here to inspire the next generation to lead with kindness. To recognise the difference that even the smallest act can make, and to know that they have the power to make the world a better place.
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Give your child a beautiful way to discover the truth. Begin the new tradition today.
From The Kindness Journal
Helpful thoughts for parents as childhood traditions change.